2014 DxMA Creative Communication Awards Winners

See the winners of the DxMA's 2014 Dx Awards, presented on April 16, 2014 for work done in 2013.
 

Best of Show

WCG & Genomic Health, “Genomic Health Prostate Cancer Patient Education Website”

In Vitro Diagnostics

Animated Graphics | Greater Than $100 Million
1st Place: Ortho Clinical Diagnostics, “The new ORTHO(TM) Workstation Augmented Reality APP”
2nd Place: Cepheid, “Corporate Hoops Ad”
3rd Place: BD Diagnostic Systems, “3-D Product Demonstration Tours for iPad”


Animated Graphics | Less Than $100 Million
1st Place: NeoGenomics Laboratories, “Grow with Molecular Testing”


Animated Graphics | Service Vendor
1st Place: Audacity, Inc., “Seeing is Believing”


Best Work That Never Left | Less Than $100 Million
1st Place: Bruker Daltonics & Brandwidth Solutions LLC, “Bruker Daltonics – MALDI Biotyper FDA Clearance Promotion”


Corporate Communications | Greater Than $100 Million
1st Place: Cepheid, “Cepheid 2012 Annual Report”
2nd Place: Cepheid, “Internal Posters "Here" Ribbons”
3rd Place: Siemens Healthcare Diagnostics, “Siemens Healthcare Diagnostics Answers Video”


Corporate Communications | Less Than $100 Million
1st Place: Parker Hannifin Corp - Life Sciences, “You Gotta Move”


Corporate Identity | Greater Than $100 Million
1st Place: Ventana Medical Systems, Inc./Roche, “Roche: Creating Hope”
2nd Place: Brook-Schwartz Design Studio & Quidel, “Quidel Corporate Identity”


Corporate Identity | Less Than $100 Million
1st Place: Chempetitive Group & Progenity, “Progenity Rebranding”
2nd Place: vitaminD Creative, “Transfusing life”
3rd Place: City of Paris, Inc. & Transplant Genomics, Inc., “Transplant Genomics corporate ID”


Direct Mail | Less Than $100 Million
1st Place: Excitant Healthcare Advertising & Zoetis, “VetPath Dx/Zoetis 3-wave Co-op Direct Mail series”
2nd Place: NeoGenomics Laboratories, “NeoTYPE Cancer Profiles Direct Mail”
3rd Place: Excitant Healthcare Advertising & Zoetis, “AVL /Zoetis 3-wave Co-op Direct Mail series”


Integrated Online & Print Campaign | Greater Than $100 Million
1st Place: Siemens Healthcare Diagnostics, “Siemens Healthcare Diagnostics Womens Health Campaign”
2nd Place: Cepheid, “CTNG : Restrain it or Contain It”
3rd Place: Cepheid, “Ride Against TB”


Integrated Online & Print Campaign | Less Than $100 Million
1st Place: Dudnyk Healthcare & diaDexus, “Not Enough”
2nd Place: NeoGenomics Laboratories, “Add focus to your Barretts Testing Integrated Campaign”


Online-Social Media | Less Than $100 Million
1st Place: Bruker Daltonics & Brandwidth Solutions LLC, “Bruker Daltonics - Blog & Social Media Launch with Brandwidth Solutions”
2nd Place: 2e Creative & Caris Life Sciences, “Caris Life Sciences 2013 Social Media”


Online-Website | Greater Than $100 Million
1st Place: WCG & Genomic Health, “Genomic Health Prostate Cancer Patient Education Website”
2nd Place: Abbott Diagnostics & LehmanMillet, “Factoring in the Human”
2nd Place: Cepheid, “The Cepheid Corporate Website”


Online-Website | Less Than $100 Million
1st Place: BrewLife & Singulex, “Singulex Corporate Website”
 


Patient Education | Greater Than $100 Million
1st Place: 2e Creative & Siemens Ultrasound, “Breast Cancer Density/Destiny Video Projects”


Patient Education | Less Than $100 Million
1st Place: Chempetitive Group & Progenity, “Progenity Patient Videos”


Print Advertising-Professional | Greater Than $100 Million
1st Place: Audacity, Inc. & Life Technologies Corporation, “Behind Every Diagnosis, There is a Life”


Print Advertising-Professional | Less Than $100 Million
1st Place: Alfa Wassermann Diagnostic Technologies, “The Chemistry Analyzer That Comes Fully Loaded”
2nd Place: Alfa Wassermann Diagnostic Technologies, “We’ve Made the Sale Easier for You”
3rd Place: NeoGenomics Laboratories, “Let us help build your case CAP TODAY Print Advertisment”


Print Campaign | Greater Than $100 Million
1st Place: KHJ Brand Activation & Quest Diagnostics, “Disease Management for Quest Diagnostics”
2nd Place: Abbott Molecular & KHJ Brand Activation, “Abbott RealTime HCV Genotype II Assay Launch”


Print Campaign | Service Vendor
1st Place: BD & Paul Jann Advertising, Inc., “BD Max - cDiff Launch Campaign”


Print Collateral | Greater Than $100 Million
1st Place: Excitant Healthcare Advertising & Zoetis, “TiterCHEK® CDV/CPV Shelter Medicine Handout”
2nd Place: Roche Molecular Diagnostics & Dudnyk Healthcare, “Heroes”
3rd Place: Excitant Healthcare Advertising & Zoetis, “ViraCHEK CV Distributor Spec Sheet”


Print Collateral | Less Than $100 Million
1st Place: ET Healthcare, Inc. & City of Paris, Inc., “Pylon Brochure”


Print Collateral | Service Vendor
1st Place: BD & Paul Jann Advertising, Inc., “BD Max - cDiff Launch Campaign”


Product Packaging | Greater Than $100 Million
1st Place: Brook-Schwartz Design Studio & Quidel, “Packaging: MicroVue Bone and Complement Shell Quidel REBRAND”
2nd Place: Brook-Schwartz Design Studio & Quidel, “Packaging: QuickVue Brand Quidel REBRAND”


Tradeshow | Greater Than $100 Million
1st Place: Siemens Healthcare Diagnostics, “Siemens @ AACC 2013”
2nd Place: Excitant Healthcare Advertising & Zoetis, “Zoetis AAVLD Conference Pre-mailer”
2nd Place: Cepheid, “ECCMID 2013”
3rd Place: Excitant Healthcare Advertising & Zoetis, “ViraCHEK® EIA test AAEP Booth Handout”


OTHER HEALTHCARE


Molecular Markers-Campaign Only | Less Than $100 Million
1st Place: Audacity, Inc. & Advanced Cell Diagnostics, "No Antibody, No Problem”


Other Healthcare-Campaign Only | Less Than $100 Million
1st Place: vitaminD Creative, “Heals anything”
2nd Place: BrewLife & Aptus Endosystems, “Aptus "Together ForEVAR"”
3rd Place: Viacord & KHJ Brand Activation, “ViaCord—Educating Physicians”


Reference Labs-Campaign Only | Less Than $100 Million
1st Place: Cleveland Clinic Laboratories, “Cleveland Clinic Laboratories’ Suite of Services”
2nd Place: Applied Diagnostics, Inc., “Applied Diagnostics Science in Perspective”
3rd Place: Cleveland Clinic Laboratories, “Multidisciplinary Approach: Lung Diagnosis and Clinical Management”


Other Healthcare-Campaign Only | Service Vendor
1st Place: College of American Pathologists & Misix, Inc., “Lab Week 2013”
2nd Place: vitaminD Creative, “Awesomol -- self promo video”

3rd Place:  College of American Pathologists, “CAP Annual Meeting Catalog”