Global Marketing Summit

DxMA Summit BannerDxMA’s Global Marketing Summit Registration is Now Open!

Full Agenda and Speakers

Summit Registrants Also Qualify for Discounted Rates at the Executive War College.

DxMA and the Executive War College are co-locating in 2017: Bringing together vital information on regulation, reimbursement, technology, and marketing for the clinical laboratory industry

Sheraton New Orleans on Canal Street

April 30
May 1   
May 2-3  
Dx Creative Communications Awards Dinner and Presentations
DxMA Global Marketing Summit
Dark Intelligence Group’s Executive War College

The DxMA Global Marketing Summit gathers leaders from more than 50 diagnostics companies. The Executive War College is the world’s largest conference devoted to the management and operation of clinical laboratories and pathology groups.



Our agenda includes:

Technology Track

  • Global Market Briefing
  • Disruptive Technology
  • Wearables and Handheld Tech Innovations
  • Cybersecurity for Manufacturers and Labs

Marketing Track

  • Delivering Marketing Value
  • Health Economics Case Studies as Sales Tools
  • Setting Market Research Objectives and Strategies
  • Social Media in the IVD Marketing Mix

Full Agenda and Speakers


Registration Rates for DxMA’s Global Marketing Summit
$570    Non-Members
$525    Individual Member
$475    Benefactor, Company, Agency and Affiliated Society Members         

Special rates are also available for Executive War College registrants who wish to attend the DxMA Summit—send us a copy of your EWC registration and receive a dedicated registration code for the Summit at the rate of $475 per person.

Registraton is now closed


Registration Rates for the Executive War College

$1095   Early Bird Registration Rate (on or before March 10, 2017)
$1295   Regular Registration

DxMA Global Marketing Summit registrants that want to attend the Executive War College can take 10% off whichever rate is applicable by date when they register.  


Conference details can be found at:

logo EWC
Go here for the Executive War College Registration page
When the form asks for a discount code, enter DxMA17 to receive the 10% discount on registration fees.

Dx Creative Communications Awards

Don’t forget that the Dx Creative Communications Awards reception and dinner take place on Sunday night, April 30 at the Sheraton Hotel. All full DxMA Summit registrants are invited to attend at no additional cost. It is an opportunity to mix and mingle with the best of the best in clinical diagnostics marketing. See award winners in categories including digital and print advertising, direct to patient campaigns, direct marketing, mobile apps and interactive marketing, tradeshows and exhibits, and much more.

Registraton is now closed


Dx Awards

The Dx Creative Communications Awards information will also be available in December, including new categories and a streamlined entry process.


Downloads of the 2016 Summit presentations are now available to DxMA members. Click the Archives button below to access these files, as well as presentations from the previous years' events.

Note: This is a member-only benefit. Click below to login / access this page.




View our Cancellation Policy for all DxMA Events.


2017 DxMA Global Marketing Summit Sponsors

Click the links below to learn more about the diagnostic industry's leading agencies.

  • sponsors business IVD logix
  • sponsors business MDxI
  • sponsors business selectsales