2017 Dx Creative Award Winners

  • 01-Ceremony MC Dana Drissel-sm.JPG
  • 02-Globe Trophies Display-sm.JPG
  • 03-Marshall Sims of Abbot Reviewing MOTY 2015-sm.JPG
  • 04-Melissa Barney of bioMerieux Receiving MOTY 2016-sm.JPG
  • 05-Ann Cave Receiving Goldsmith Award-sm.JPG
  • 06-Darwa Peterson of Cepheid Receiving 1 of Many Awards-sm.JPG
  • 07-Casey Rasche Receiving 1 of Many Awards-sm.JPG
  • 08-Deb Harrsch of Brandwidth Receiving 1 of Many Awards-sm.JPG
  • 09-Dana Drissel of Kaon Receiving 1 of Many Awards-sm.JPG
  • 10-Kim Sorrentino of Love Communications Receiving Award-sm.JPG
  • 11-Jared Tipton of Cepheid Receiving 1 of Many Awards-sm.JPG
  • 12-Mark Perlotto of Excitant Adv Receiving one of Many awards-sm.JPG
  • 13-Neil Polwart of BBI Receiving Product Launch Award-sm.JPG
  • 14-Rory Emmons of 5th Door Receiving Video Award-sm.JPG
  • 15-Steve Flynn of Siemens Receiving 1 of Several Awards-sm.JPG
  • 16-Abbott Team Receiving Website Award-sm.JPG
  • 17-Audience Photo 2-sm.JPG
  • Dana Drissel of Kaon Interactive acting as ceremony emcee.
  • Dx Award globe trophies on display.
  • Marshall Sims of Abbott reviewing the 2015 Marketer of the Year Award.
  • Melissa Barney of bioMerieux receiving the 2016 Marketer of the Year Award.
  • Ann Cave receiving the Jerry R. Goldsmith Award.
  • Darwa Peterson of Cepheid receiving one of many awards.
  • Casey Rasche of Roche receiving one of many awards.
  • Deb Harrsch of Brandwidth Solutions receiving one of many awards.
  • Dana Drissel of Kaon Interactive receiving one of many awards.
  • Kim Sorrentino of Love Communications receiving her DX Award.
  • Jared Tipton of Cepheid receiving one of many awards.
  • Mark Perlotto of Excitant Advertising receiving one of many awards.
  • Neil Polwart of BBI receiving his Dx Award.
  • Rory Emmons of Fifth Door receiving his Dx Award.
  • Steve Flynn of Siemens receiving one of several awards.
  • The Abbott team accepting its award for Best Website.
  • A photo of the audience at the Dx Creative Awards Gala Dinner and Awards Ceremony.

 

The Dx Creative Awards Gala Dinner and Awards Ceremony was held April 30 at the Sheraton New Orleans Hotel. It is there that DxMA recognized the “Best of the Best” in diagnostics creative communication.


Here are this year’s winners:

 

2017 award winners sm2017 Marketer of the Year

  • The award recognizes an outstanding Diagnostics and Life Sciences company
  • Demonstrating commitment to marketing innovation
  • Utilization of different tactics and technologies in a multi-disciplined campaign
  • Creates a memorable impression
  • Willingness to break into new markets

bioMerieux, Inc.

 

Best of Show

  • Best of Show
  • Tradeshow/Exhibit
  • Greater than $100 Million

bioMerieux, Inc.
2016 One Health Trade Show Campaign

 

2016 Jerry Goldsmith Award

For Contribution Made by An Individual to The Growth and Impact of DxMA

Ann Cave
Cambridge BioMarketing

 

Tradeshow/Exhibit

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

bioMerieux, Inc.
2016 One Health Trade Show Campaign

 

Tradeshow/Exhibit

  • Other Healthcare Entry
  • Less than $100 Million

VIVO agency/Bracco Diagnostics Inc.
LUMASON :60 App

 

Tradeshow/Exhibit

  • In Vitro Diagnostics Entry
  • Service Vendor

Kaon Interactive/BD Diagnostics
Molecular Product Tours

 

Tradeshow/Exhibit

  • Other Healthcare Entry
  • Greater than $100 Million

Brandwidth Solutions/Halo Pharma
Halo Pharma: Trade Show Booth and Banner Stand

 

Campaign: B to B

  • Other Healthcare Entry
  • Greater than $100 Million

Love Communications/bioMérieux
GENE-UP® “Confidence” Campaign

 

Campaign: B to B

  • Other Healthcare Entry
  • Less than $100 Million

Brandwidth Solutions/Rottendorf Pharma
Trust, Accountability, Partnership Ad Campaign

 

Campaign: B to B

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Cepheid
Cepheid Calendar

 

Advertising Print

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Excitant Healthcare Advertising/Zoetis
WITNESS vs. SNAP ½ page Distributor Journal Ad

 

Advertising Print

  • In Vitro Diagnostics Entry
  • Less than $100 Million

Alfa Wassermann Diagnostic Technologies
Fall For Alfa Wassermann

 

Advertising Print

  • Other Healthcare Entry
  • Less than $100 Million

Excitant Healthcare Advertising/Prevention Pharmaceuticals
omax3 Professional Strength Anti-aging Journal Ad

 

Disease/Educational Campaign

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Siemens Healthineers
Know Your A1c for World Diabetes Day

 

Direct Marketing

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Excitant Healthcare Advertising/Zoetis
ViraCHEK EIA 6-panel Direct Mailer

 

Video

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Siemens Healthineers
A Model for Diabetes Population Health Management

 

Print Collateral

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Excitant Healthcare Advertising/Zoetis
WITNESS Point-of-Care Tests Portfolio Detailer

 

Mobile App/Interactive

  • Other Healthcare Entry
  • Less than $100 Million

HYC Health/Roche Diagnostics
HPV Detail Aid

 

Mobile App/Interactive

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Siemens Healthineers
POC Ecosystem 360° Experience for Google Cardboard

 

Mobile App/Interactive

  • Other Healthcare Entry
  • Service Vendor

GE Healthcare & Kaon Interactive
GE Healthcare ‘True Discovery Application’

 

Product Launch

  • In Vitro Diagnostics Entry
  • Less than $100 Million

BBI Solutions
Morffi: Signal Enhancement Technology Launch

 

Best Work That Never Left the Shop

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Cepheid
Agents of Change

 

Print Collateral

  • Other Healthcare Entry
  • Greater than $100 Million

Excitant Healthcare Advertising/Zoetis
Zoetis/ProfitSolver System Sell Sheet

 

Corporate Communications

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Cepheid
2015 Annual Report

 

Corporate Communications

  • In Vitro Diagnostics Entry
  • Less than $100 Million

Singulex, Inc.
Cardi Gras

 

Advertising: Digital Campaign

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Roche Diagnostics North America
Turn Definitely into Maybe

 

Social Media

  • Other Healthcare Entry
  • Less than $100 Million

Brandwidth Solutions/Neuland Laboratories

 

Product Launch

  • Other Healthcare Entry
  • Service Vendor

Bio-Rad & Kaon Interactive
Bio-Rad IH-1000 Product Launch

 

Product Launch

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Roche
Turn Definitely into Maybe

 

Disease/Educational Campaign

  • Other Healthcare Entry
  • Less than $100 Million

VIVO Agency
Bracco Diagnostics Inc.    Wheelchair Ad

 

Direct Marketing

  • In Vitro Diagnostics Entry
  • Less than $100 Million

Alfa Wassermann Diagnostic Technologies
Why Upgrade Your Clinical Chemistry System?  We Can Give You 179 Reasons...

 

Direct Marketing

  • Other Healthcare Entry
  • Less than $100 Million

Love Communications/BioFire Diagnostics
Brain Box Direct Mailer

 


Website

  • In Vitro Diagnostics Entry
  • Greater than $100 Million

Abbott Diagnostics
New Website Unveiling for CoreLab.Abbott

 

Video

  • Other Healthcare Entry
  • Less than $100 Million

Fifth Door-GEN-Origene    
Tumor-Related Immune Checkpoints and Targeted Cancer Immunotherapies

 

Product Launch

  • Other Healthcare Entry
  • Less than $100 Million

VIVO Agency
Bracco Diagnostics Inc. CT Exprès Launch

 

View the 2016 Dx Creative Award Winners