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Dx Creative Communications Awards2008 WinnersListed here are the winners of the DxMA 2008 Dx Awards presented on December 31, 1969. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: Roche Diagnostics - Screening Room Online Magazine
Advertising-Healthcare Professional Service Vendor
1st Place: Seidler Bernstein & DxMA - Tradeshow Communications
Advertising-Healthcare Professional < $20 Million
1st Place: LehmanMillet & Hologic - Cellient Automated Cell Block System - Cellient Print Ad Campaign
2nd Place: Jocoto Advertising & Hansen Medical - Sensei System Ad
3rd Place: CommonHealth & Ortho - McNeil - Ceftobiprole Advertorial
Advertising-Healthcare Professional $20-$100 Million
1st Place: CommonHealth & McNeil - PPC - Listerine Bar Bell
2nd Place: Jocoto Advertising & Heidelberg Engineering - Corporate Trade Show Advertising
3rd Place: CommonHealth & Duramed - Enjuvia New Indication
Advertising-Healthcare Professional > $100 Million
1st Place: EPIC Brand Communications & Dako - MoFlo XDP Launch Journal Ad
2nd Place: CommonHealth & Ortho - McNeil - Levaquin Ad
3rd Place: Jocoto Advertising & Bausch & Lomb VitreoRetinal Division - Nerve Center Ad
Best Work That Never Left The Shop < $20 Million
1st Place: CommonHealth & Novartis / Novogyne - Vivelle Dot "Overexposure"
2nd Place: LehmanMillet & Sequenom - Sequenom Product Campaign
Best Work That Never Left The Shop $20-$100 Million
1st Place: CommonHealth & McNeil - PPC - Zyrtec Launch Ad Campaign
2nd Place: White Space Health Care Marketing & LifeScan - OneTouch UltraMini Direct Mail Campaign
3rd Place: White Space Health Care Marketing & LifeScan - OneTouch UltraMini Poster Campaign
Best Work That Never Left The Shop > $100 Million
1st Place: Jocoto Advertising & Aptium Oncology - We See It Too Campaign
2nd Place: BD Diagnostics - The Great 107th ASM Migration
3rd Place: Jocoto Advertising & Aptium Oncology - Whole Enchilada Campaign
Campaign < $20 Million
1st Place: CommonHealth & Ortho - McNeil - Doribax Launch Campaign
2nd Place: Goble & Associates & Sakura - Sakura Tradeshow Poster
3rd Place: Abbott Laboratories - Abbott Verax Brochure & Promotional Flash
Non-IVD Campaign < $20 Million
1st Place: Goble & Associates & Nti - Nti Newspaper Ads
2nd Place: LehmanMillet - ENDOPATH DEXTRUS Minimally Invasive Access System
3rd Place: LehmanMillet & McKesson - RelayHealth - RelayHealth Campaign
Non-IVD Campaign $20-$100 Million
1st Place: Ortho-Clinical Diagnostics - RhoGAM Ultra-Filtered PLUS Launch
Collateral < $20 Million
1st Place: LehmanMillet & BRAHMS - BRAHMS Booth Panels
2nd Place: Abbott Laboratories - Immunoassay Competitive Database Training Guide
3rd Place: CommonHealth & Ortho - McNeil - Doribax Contracting Kit
Collateral $20-$100 Million
1st Place: White Space Health Care Marketing & LifeScan - Redefining Accuracy Sales Aid
2nd Place: Commotion Communications & Roche Diagnostics Canada - Roche Diagnostics Canada - Control Revolution Brochure
3rd Place: CommonHealth & Wyeth Consumer Healthcare - Caltrate Sales Aid
Collateral > $100 Million
1st Place: Jocoto Advertising & Siemens Oncology - Artiste Brochure
2nd Place: Seidler Bernstein & Siemens Healthcare Diagnostics - VersaCell Brochure
3rd Place: Roche Diagnostics - Roche Regulatory Guide
3rd Place: Roche Diagnostics - cobas c111 Overview Brochure
Corporate Communications < $20 Million
1st Place: DPM Advertising & Monogram Biosciences - Monogram Biosciences Corporate Ad
Corporate Communications > $100 Million
1st Place: Adair Greene - McCann & Roche Diagnostics - The Roche Experience - You Are Our Business
Corporate Identity Service Vendor
1st Place: LehmanMillet - LehmanMillet Logo
2nd Place: LehmanMillet - LehmanMillet Letterhead
Corporate Identity < $20 Million
1st Place: Jocoto Advertising & Penumbra - Penumbra Corporate Identity
2nd Place: Molecular Pathology Laboratory Network & Geneuity Clinical Research Services - Geneuity Corporate Identity
3rd Place: Stratagem Healthcare Communications & Artemis Health - Artemis Health Corporate Identity
Direct Mail-Healthcare Professional Service Vendor
1st Place: Seidler Bernstein & DxMA - Tradeshow Mailer
2nd Place: LehmanMillet - LehmanMillet 2007 Holiday Card
Direct Mail-Healthcare Professional < $20 Million
1st Place: AD-TECH Communications & Nanogen - Nanogen, Improved Newborn Screening
2nd Place: Medical Automations Systems - AACC Preshow Mailer
3rd Place: Streck Laboratories - Small Company, Big Difference Direct Mailer
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: White Space Health Care Marketing & LifeScan - Mail Order Coin Box
2nd Place: CommonHealth & Duramed - Enjuvia Holiday Cards
3rd Place: CommonHealth & PharmaDerm - "Win This Winter" Mailers
Direct Mail-Healthcare Professional > $100 Million
1st Place: Jocoto Advertising & Aptium Oncology - "Prime Targets" Direct Mail Campaign
2nd Place: Adair Greene - McCann & Roche Diagnostics - Changing Partners
3rd Place: BD Diagnostics - BBL CHROMagar MRSA - Flexibility That Fits Your WorkFlow
Interactive-e-Blasts Service Vendor
1st Place: LehmanMillet - LehmanMillet eBlasts
Interactive-Education $20-$100 Million
1st Place: Cramer & EMD Sorono - MSLifeLines Webevent Services
2nd Place: White Space Health Care Marketing & LifeScan - Wireless Webcast
3rd Place: White Space Health Care Marketing & LifeScan - AACE Training
Interactive-Education > $100 Million
1st Place: Vision 3 & Roche Diagnostics - Accu-Chek Health Care Professional Meter Selection Tool
2nd Place: Fleishman-Hillard & Abbott - Labs Are Vital Recruitment Campaign
2nd Place: Vision 3 & Roche Diagnostics - Accu-Chek Consumer Meter Selection Tool
3rd Place: Siren Interactive & Abbott Molecular - UroVysion eDetail
Interactive-Exhibit Kiosks < $20 Million
1st Place: CommonHealth & Ortho - McNeil - Doribax Launch Video
Interactive-Exhibit Kiosks $20-$100 Million
1st Place: CommonHealth & Esprit Pharma - Proquin Video
2nd Place: CommonHealth & Esprit Pharma - Estrasorb Video
3rd Place: CommonHealth & Esprit Pharma - Sanctura Animation - MOA
Interactive-Exhibit Kiosks > $100 Million
1st Place: CommonHealth & Ortho - McNeil - Ortho Franchise Video
2nd Place: Siemens Healthcare Diagnostics - Dimension Vista Intelligene on the Move
Interactive-Website < $20 Million
1st Place: Molecular Pathology Laboratory Network & Geneuity Clinical Reserach Services - Geneuity Web Site
2nd Place: LehmanMillet & Hologic - Celient Automated Cell Block System - Cellient Web Site
Interactive-Website $20-$100 Million
1st Place: Cramer & EMD Sorono - MSLifeLines.com
2nd Place: ITC - www.itcmed.com
Interactive-Website > $100 Million
1st Place: Roche Diagnostics - Screening Room Online Magazine
2nd Place: CommonHealth & Reckitt Benckiser - Reckitt Benckiser - Suboxone
2nd Place: Roche Diagnostics - Roche POC Website
Packaging/Point of Purchase < $20 Million
1st Place: DPM Advertising & Monogram Biosciences - Trofile International Draw Kit
2nd Place: The Brainstorm Group & Luminex Molecular Diagnostics - xTAG RVP
Packaging/Point of Purchase > $100 Million
1st Place: CommonHealth & Glaxo Smith Kline - Alli Pharmacy Kit
2nd Place: CommonHealth & Glaxo Smith Kline - Alli Brochure
Patient Marketing & Education $20-$100 Million
1st Place: White Space Health Care Marketing & LifeScan - Sweet Sheet Newsletters
2nd Place: CommonHealth & Wyeth Consumer Healthcare - Caltrate Bone Health
3rd Place: CommonHealth & Wyeth Consumer Healthcare - Alavert Sales Aid
Patient Marketing & Education > $100 Million
1st Place: CommonHealth & Glaxo Smith Kline - Alli Plate Partner Kit
2nd Place: CommonHealth & Glaxo Smith Kline - Alli "I Am Ready" Kit
3rd Place: LehmanMillet & Abbott Diagnostics - Abbott Diagnostics ASCLS Video
Product/Service Brand Creation < $20 Million
1st Place: Medical Automation Systems & Medical Decisions Network - ICUTracker Logo
Product/Service Brand Creation $20-$100 Million
1st Place: Seidler Bernstein & SeraCare Life Sciences - SeraCare Corporate Brand Identity
2nd Place: Seidler Bernstein & SeraCare Life Sciences - SeraCare Life Sciences Logo
3rd Place: Seidler Bernstein & SeraCare Life Sciences - SeraCare Life Sciences Trade Show Visibility
Professional Relations < $20 Million
1st Place: Forma Design & bioMerieux - WorkSafe
Professional Relations $20-$100 Million
1st Place: White Space Health Care Marketing & LifeScan - TGC Adoption Report
2nd Place: White Space Health Care Marketing & LifeScan - TGC Roadshow
Professional Relations > $100 Million
1st Place: BD Diagnostics - "Pointing You in the Right Direction" - American Society for Microbiology 107th General Meeting
2nd Place: Roche Diagnostics - Institute for Advances in POC Testing (Medscape InfoSite)
Professional Relations Service Vendor
1st Place: Seidler Bernstein & DxMA - DxMA Campaign
Excluding IVD Integrated Campaign Service Vendor
1st Place: College of American Pathologists - Campaign for 2008 CAP Proficiency Testing Order
Including IVD Integrated Campaign > $100 Million
1st Place: CommonHealth & Glaxo Smith Kline - Alli Campaign
Excluding IVD Integrated Campaign > $100 Million
1st Place: Seidler Bernstein & GE Healthcare Financial Services - GE Healthcare Financial Services Ad Campaign
Including IVD Integrated Campaign $20-$100 Million
1st Place: CommonHealth & McNeil - PPC - "Allergens Everywhere" Zyrtec OTC
Excluding IVD Integrated Campaign Service Vendor
2nd Place: College of American Pathologists & SNOMED Terminology Solutions - capSTS Branding Campaign
Including IVD Integrated Campaign > $100 Million
2nd Place: CommonHealth & Novartis - Novartis Vaccines - Share the Love. Not the Flu.
Excluding IVD Integrated Campaign > $100 Million
2nd Place: Seidler Bernstein & Boston Scientific Urology - Boston Scientific Urology
Including IVD Integrated Campaign $20-$100 Million
2nd Place: White Space Health Care Marketing & LifeScan - Integrated Intelligence Campaign
Excluding IVD Integrated Campaign Service Vendor
2nd Place: College of American Pathologists - "If It Were Not For My Pathologist" Advertising Campaign
3rd Place: College of American Pathologists - Campaign to Launch Competency Assessment Program
Including IVD Integrated Campaign > $100 Million
3rd Place: CommonHealth & AstraZeneca - Symbicort Patient Support Materials
Excluding IVD Integrated Campaign > $100 Million
3rd Place: Sysmex America - HTML Email
Including IVD Integrated Campaign $20-$100 Million
3rd Place: Epicenter Advertising & Sequenom - SEQureDx - The Birth (Dawn) of a New Technology
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