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Dx Creative Communications Awards2007 WinnersListed here are the winners of the DxMA 2007 Dx Awards presented on April 25, 2007. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: LehmanMillet & Abbott Diagnostics (Campaign > $100 Million)
Advertising-Healthcare Professional < $20 Million
1st Place: LehmanMillet & SmartPill Corporation - SmartPill GI Map Advertisement
2nd Place: The Brainstorm Group & TM Bioscience - ID-Tag RVP ad
Advertising-Healthcare Professional $20-$100 Million
1st Place: VitroRobertson & Quidel - QuickVue Influenza A+B test - quick and painless diagnosis of flue.
2nd Place: AD-TECH Communications Inc. & Diagnostica Stago - Diagnostica Stago Corporate Ad
3rd Place: White Space Healthcare Marketing & LifeScan, Inc. - OneTouch Flexx Meter Print Ad:
Advertising-Healthcare Professional > $100 Million
1st Place: Seidler Bernstein Inc. & Bayer Healthcare Diagnostics - Bayer Diagnostics Divisional Ad Campaign: How one company helps its customers tackle giant problems
2nd Place: EPIC Brand Communications & Beckman Coulter - Beckman Coulter Centrifugation Awareness Ad Series (3)
3rd Place: LehmanMillet & Abbott Diagnostics - "Color My Lab" Ad
Advertising-Patient > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - "Because of Me..." Ads
Best Work That Never Left The Shop < $20 Million
1st Place: Altum, part of CommonHealth & Myriad Genetics - BRACAnalysis Journal Ad Concept
Best Work That Never Left The Shop > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - "Because of Me..." Campaign
2nd Place: Sysmex America, Inc. - 2006 Human Resources Benefits Fair HTML e-mails and posters
3rd Place: LehmanMillet & Abbott Diagnostics - "Lab Love" Ad
Campaign < $20 Million
1st Place: Jocoto Advertising & ESTECH - "You Need Estech" Product Level Campaign
2nd Place: The Brainstorm Group & TM Bioscience - Sales kit, with bibliography
3rd Place: Iris Diagnostics - IQ 200 Launch Campaign
Non-IVD Campaign < $20 Million
1st Place: LehmanMillet & Innovative Spinal Technologies - "Paramount" Launch Campaign
Non-IVD Campaign $20-$100 Million
1st Place: LehmanMillet & Optos North America - Optos "Window" Campaign
2nd Place: LehmanMillet & Allergan - Silicone Breast Implant Launch Campaign
3rd Place: CommonHealth
Collateral < $20 Million
1st Place: Adair Greene Healthcare & Meretek Dianostics - BreathTek Urea Breath Test for H. pylori sales aid
2nd Place: AD-TECH Communications, Inc. & Veridex, LLC - CellSearch Life Science Cancer Research Folder and Inserts
Collateral $20-$100 Million
1st Place: Quest Diagnostics Incorporated - Connectivity is Power, Feel Like a Superpower
2nd Place: Quest Diagnostics Incorporated - Six Sigma Designed for Healthcare
3rd Place: White Space Healthcare Marketing & LifeScan, Inc. - OneTouch DataLink Technical Specification Sheets
Collateral > $100 Million
1st Place: Ortho-Clinical Diagnostics - VITROS Accuracy Concerns
2nd Place: Goble & Associates & Abbott Diagnostics - UroVysion
3rd Place: Seidler Bernstein, Inc. & Dako - Dako Serum HER-2/neu Sales Presentation Package: Making the Complex Simple
Corporate Communications $20-$100 Million
1st Place: Goble & Associates & Phadia - ImmunoCAP National Sales Meeting:
Corporate Communications > $100 Million
1st Place: Seidler Bernstein, Inc. & Dako - Dako Sales Reps
2nd Place: Seidler Bernstein, Inc. & Bayer - Bayer Diagnostics Productivity Solutions Icon Flash: Introducing The Solutions Revolution
3rd Place: BD Diagnostics - BDynamic! (BD National Sales Meeting 2006)
Corporate Identity $20-$100 Million
1st Place: Diagnostic HYBRIDS - Hybrid Guy - new corporate logo and tagline to reflect new corporate identity
2nd Place: White Space Healthcare Marketing & LifeScan, Inc. - Mail Order Channel Leadership Conference Branding
Direct Mail-Healthcare Professional < $20 Million
1st Place: Molecular Pathology Laboratory Network, Inc. & Ascendant Medical Laboratory - 2006 Christmas Card
2nd Place: EPIC Brand Communications & NeoMatrix - NeoMatrix Pre-ACOG Direct Mail
3rd Place: Medical Automation Systems, Inc. - RALS Product Suite Preshow for AACC/ASCLS Annual Meeting
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: White Space Healthcare Marketing & LifeScan, Inc. - Safety Direct - Mail Box
2nd Place: Goble & Associates & Phadia - ImmunoCAP Practice Points
3rd Place: White Space Healthcare Marketing & LifeScan, Inc. - Informatics Direct - Mail Box
Direct Mail-Healthcare Professional > $100 Million
1st Place: BD Diagnostics - Chaos in the Lab, BD Affirm VPIII Direct Mail Series
2nd Place: Sysmex America, Inc. - 2006 SAFMLS (Society of Armed Forces Medical Laboratory Scientists) Direct Mail
3rd Place: Seidler Bernstein, Inc. & Bayer Healthcare Diagnostics - VERSANT 440 Molecular Testing System Direct Mail Campaign: Building Excitement for the Power of Automation
Interactive-e-Blasts > $100 Million
1st Place: Sysmex America, Inc. - X Family HTML E-mail Blast
2nd Place: Ortho-Clinical Diagnostics - VITROS MicroTip Flash
3rd Place: Seidler Bernstein, Inc. & Bayer Healthcare Diagnostics - VERSANT 440 Molecular Testing System E-mail Campaign: Building Excitement for the Power of Automation
Interactive-Education $20-$100 Million
1st Place: Goble & Associates & Phadia - ImmunoCAP Video iPod Program
2nd Place: ITC - ProTime Training CD-ROM
Interactive-Education > $100 Million
1st Place: Sysmex America, Inc. - XS Customer/Sales Training CD
2nd Place: Ortho-Clinical Diagnostics - VITROS Assay Resource Tool
3rd Place: Ortho-Clinical Diagnostics - VITROS MicroSlide Sales/Marketing Education Tool
Interactive-Exhibit Kiosks $20-$100 Million
1st Place: White Space Healthcare Marketing & LifeScan, Inc. - Integrated Intelligence Introductory Video
Interactive-Exhibit Kiosks > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - An interactive photo station within Abbott Diagnostics' Labs Are Vital campaign booth at ASCLS/AACC
2nd Place: Seidler Bernstein, Inc. & Bayer Healthcare Diagnostics - ADVIA XP/1800 Perfect Match Game: Reinforcing the power of 2
Interactive-Website < $20 Million
1st Place: Molecular Pathology Laboratory Network - Molecular Pathology Laboratory Network, Inc. Website
2nd Place: The Brainstorm Group - ID-Tag micro-website
Interactive-Website $20-$100 Million
1st Place: Blue Coast Web & Cholestech Corporation - Cholestech Corporate Web Site: Rebranding of Cholestech's public web presence
2nd Place: Diagnostic HYBRIDS - www.dhiusa.com - complete redesign of corporate network
3rd Place: Goble & Associates & Phadia - isitallergy.com
Interactive-Website > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - A website that serves as a community center and focus of information for the Abbott Diagnostics
Packaging/Point of Purchase > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - "Color My Lab" 18-Wheeler
Patient Marketing & Education > $100 Million
1st Place: Quest Diagnostics, Inc. - destination:HEALTH Patient E-mail Reminder Service
Product/Service Brand Creation Service Vendor
1st Place: Seidler Bernstein, Inc. & Diagnostic Marketing Association (DxMA) - DxMA Logo
Product/Service Brand Creation > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - "Labs Are Vital" Logo
2nd Place: Cramer & Siemens Medical Solutions, USA - XpectMore 1800 dual product launch campaign
3rd Place: Liaison Marketing Communications & Tyco/Healthcare Mallinckrodt - "O3 Barium by Lafayette"
Professional Relations $20-$100 Million
1st Place: Goble & Associates & Phadia - Holiday Card
2nd Place: White Space Healthcare Marketing & LifeScan, Inc. - Safety Webcast/Video on Demand
Professional Relations > $100 Million
1st Place: Abbott Diagnostics - 2006 National Medical Laboratory Professionals Week Campaign
2nd Place: Ortho-Clinical Diagnostics - Contemporary Issues for the Clinical Laboratory
3rd Place: BD Diagnostics - Solutions: Laboratory and Healthcare Efficiency Program Box
Excluding IVD Integrated Campaign Service Vendor
1st Place: Quest Diagnostics Incorporated - New Online Invoice and Payment Service
Excluding IVD Integrated Campaign > $100 Million
1st Place: Liaison Marketing Communications & Tyco/Healthcare Mallinkckrodt - "All You Need Is One"
Including IVD Integrated Campaign $20-$100 Million
1st Place: White Space Healthcare Marketing & LifeScan, Inc. - Safety Campaign
Including IVD Integrated Campaign > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics
Including IVD Integrated Campaign $20-$100 Million
2nd Place: Goble & Associates & Phadia - American Academy of Otolaryngic Allergy 2006 Meeting Booth
Including IVD Integrated Campaign > $100 Million
2nd Place: Beckman Coulter, Inc. - "Thousands of Patients. One Solution." Cellular Analysis Campaign
Excluding IVD Integrated Campaign Service Vendor
2nd Place: College of American Pathologists - Catalog, E-mail postcard ad campaign, & preview brochure for CAP '06 - The Pathologists Meeting
Excluding IVD Integrated Campaign > $100 Million
2nd Place: Roche Diagnostics - Glycemic Advisor Program Campaign
3rd Place: Seidler Bernstein Inc. & Smith & Nephew, Inc. - Smith & Nephew Hip Arthroscopy Launch: Changing Market Behavior
Including IVD Integrated Campaign > $100 Million
3rd Place: Jocoto Advertising & Biosite - "The Point" Product Level Campaign
Including IVD Integrated Campaign $20-$100 Million
3rd Place: Goble & Associates & Phadia - American Association for Clinical Chemistry 2006 Meeting Booth
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