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Dx Creative Communications Awards2004 WinnersListed here are the winners of the DxMA 2004 Dx Awards presented on April 6, 2005. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: R2 Technology, Inc. & Jocoto Advertising, Inc. - Global R2 Branding Campaign
Advertising Service Vendor
1st Place: LehmanMillet - Formula
2nd Place: LehmanMillet - Forbidden
Advertising-Healthcare Professional < $20 Million
1st Place: Affymetrix, Inc. & Ruder Finn Design - Affymetric Symbols Ad Campaign
2nd Place: Biological Defense Systems , an Invitrogen Company & Martin-Schaffer, Inc. - PathAlert Detection System Ad
Advertising-Healthcare Professional $20-$100 Million
1st Place: DakoCytomation & EPIC Brand Group - ERIDAN Pre-Launch positioning ad
2nd Place: International Technidyne Corporation & Seidler Bernstein Inc. - ITC TruPoint & Hemocron Ads
3rd Place: Abbott Point-of-Care & Held Diedrich - Cookie Jar Ad
Advertising-Healthcare Professional > $100 Million
1st Place: Becton Dickinson - Becton Dickinson Lab.O Microbiology News and Ideas
2nd Place: Ethicon Endo-Surgery & LehmanMillet - Curved to Fit
3rd Place: Ethicon Endo-Surgery & LehmanMillet - It's Amazing What You Can Do With Your Hands
Honorable Mention: Ortho-Clinical Diagnostics & AD-TECH Communications Inc. - School of Thought
Honorable Mention: LifeScan Inc. & Publicis Dialog - ICON Ad Campaign
Advertising-Patient > $100 Million
1st Place: DePuy Orthopaedics & LehmanMillet Ci - "Young at Knee" Advertising
2nd Place: Bayer HealthCare, LLC/Diabetes Care Division & Churchill & Company, LLC - Ascensia Brio, Life with Diabetes is a Delicate Balance
3rd Place: Bayer HealthCare, LLC/Diabetes Care Division & Churchill & Company, LLC - Ascensia - Choices that respect your individuality
Best Work That Never Left The Shop < $20 Million
1st Place: Ruder Finn Design - Hepatits "C" Disease Awareness Campaign
Best Work That Never Left The Shop $20-$100 Million
1st Place: Abbott Point-of-Care & Held Diedrich Santa Ad
Best Work That Never Left The Shop > $100 Million
1st Place: Quest Diagnostics & LehmanMillet - The Best Tests on 4 Wheels
2nd Place: Esssilor Lenses & LehmanMillet - Varilux EyeBall Charts
3rd Place: Essilor Lenses & LehmanMillet - The Varilux Change
Brochures & Print Advertising Campaign
1st Place: Boston Scientific Corporation & Seidler Bernstein Inc. - Boston Scientific Taxus Campaign
2nd Place: Becton Dickinson - CHROMagar Family of Products - Delivering Efficiency in Living Color
3rd Place: LifeScan, Inc. & Anderson DDB San Francisco - International "Danger Zone" Campaign
Honorable Mention: B. Braun & K.F. Dunn & Associates - Take Action. Be Passive
Honorable Mention: Carl Zeiss Meditec & Jocoto Advertising, Inc. - See More... 2005 AAO Campaign
Campaign Service Vendor
1st Place: Harrison & Star - Making Science Sexy
Campaign < $20 Million
1st Place: Chattanooga Group, Inc. & LehmanMillet - But for a Swallow
2nd Place: Biological Defense Systems, an Invitrogen Company & Martin-Schaffer, Inc. - PathAlert Detection System Campaign
3rd Place: Ambion Diagnostics Signature & Ambion Diagnostics - "Simplicity at its Best"
Collateral Service Vendor
1st Place: Biomedical Marketing Association & Seidler Bernstein Inc. - BMA Membership Brochure
2nd Place: Scherago International & K.F. Dunn & Associates - "Where Great Minds Meet" The Journal of the American Society of Nephrology Media Kit
Collateral < $20 Million
1st Place: Concentric Medical & Jocoto Advertising, Inc. - Merci Brochure - Opening Minds
2nd Place: Biological Defense Systems, an Invitrogen Company & Martin-Schaffer, Inc. - PathAlert Detection System Brochure
3rd Place: Medical Automation Systems, Inc. - RALS-Plus with RALS - Web The Best Just Got Better
Collateral $20-$100 Million
1st Place: ITC - Taking Control of Your Coumadin Therapy
2nd Place: R2 Technology, Inc. & Jocoto Advertising, Inc. - Mammography and Chest CT Family of products catalog
3rd Place: ITC - Pro Time Testimonial Brochure
Collateral > $100 Million
1st Place: Becton Dickinson - BBL CHROMagar Family of products poster
2nd Place: Genzyme Corporation & Seidler Bernstein Inc. - Genzyme Sepramesh IP Brochure
3rd Place: Ortho-Clinical Diagnostics & Buck & Pulleyn - VITROS ECiQ Brochure
Honorable Mention: Becton Dickinson - BBL CHROMagar Family of Products Key Chain
Honorable Mention: Ortho-Clinical Diagnostics & Eleventh House, Inc. - Hepatitis Fast Facts with Hippie-titus Beanie Baby
Corporate Communications < $20 Million
1st Place: NeoPharm, Inc. & Goble & Associates - NeoPharm 2003 Annual Report
Corporate Communications $20-$100 Million
1st Place: Diosynth Biotechnology & AD-TECH Communications Inc. - Diosynth Biotechnology Folder and Inserts
2nd Place: International Technidyne Corporation & Seidler Bernstein Inc. - ITC Brochure & Booth Presentation Graphics
3rd Place: TriPath Imaging, Inc. & Haywire - Real Solutions Video
Corporate Communications > $100 Million
1st Place: ETHICON Products & LehmanMillet - Shaping Futures Stationery
2nd Place: Ortho-Clinical Diagnostics & Four Point Design, Inc. - It's a Small World - Come as you are, see who I am
3rd Place: Bayer HealthCare, LLC/Diabetes Care Division & Churchill & Company, LLC - The Elkhart Jazz Festival
Honorable Mention: Becton Dickinson - Envision the Win
Corporate Identity Service Vendor
1st Place: Goble & Associates Goble & Associates Inc. - Logo
Corporate Identity < $20 Million
1st Place: Affymetrix, Inc. & Ruder Finn Design - Affymetrix Open Community Indentity Systemq
2nd Place: Fetal Care Center of Cincinnati & Observatory Group, Inc. - Fetal Care Center of Cincinnati
3rd Place: Affymetrix Inc. & Ruder Finn Design - Affymetrix core Lab Logo Program
Corporate Identity > $100 Million
1st Place: Boston Scientific Corporation & Seidler Bernstein Inc. - TCT Campaign 2004
2nd Place: Roche Diagnostics & Jack Morton Worldwide - 2004 AACN Booth Graphics
3rd Place: LifeScan Inc. & Publicis Dialog - LifeScan General Sales Folder
Honorable Mention: ETHICON Products & LehmanMillet - Shaping Futures Logo
Direct Mail-Healthcare Professional Service Vendor
1st Place: LehmanMillet - LehmanMillet Productions
2nd Place: LehmanMillet - Eyes on LMInk
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: Heidelberg Engineering & Jocoto Advertising, Inc. - HE is AAO PreShow Direct Mail
2nd Place: Abbott Point-of-Care & Held Diedrich - One Size? Direct Mail Invitation
3rd Place: Gene Logic & K.F. Dunn & Associates - Toxic Compounds. Masters of Disguise.
Direct Mail-Healthcare Professional > $100 Million
1st Place: Becton Dickinson - CHROMagar Family of Products
2nd Place: Becton Dickinson - How to be Cajun and all y'all need to know 'bout Lagniappe at ASM!
3rd Place: Ethicon Endo-Surgery, Inc. & LehmanMillet - Will you Xcel Mailer
Honorable Mention: Sakura Fintek USA & Goble & Associates - Sakura National Society of Histotechnology Convention Mailer
Direct Mail-Patient > $100 Million
1st Place: DePuy Orthopaedics & LehmanMillet - Young at Knee Patient Postcards
2nd Place: Bayer HealthCare, LLC/Diabetes Care Division & Churchill & Company, LLC - A Simple Answer Direct Mail
Interactive-e-Blasts Service Vendor
1st Place: LehmanMillet - Seeing it all at RSNA
Interactive-e-Blasts > $100 Million
1st Place: DePuy Orthopaedics & LehmanMillet - VersaNail Tailgate Bowl
2nd Place: Ethicon Endo-Surgery, Inc. & LehmanMillet - Go Deep
3rd Place: ETHICON Products & LehmanMillet - MultiPass Ski Mail
Interactive-Education $20-$100 Million
1st Place: Third Wave Molecular Diagnostics & Goble & Associates - Third Wave Technology Animation
Interactive-Education > $100 Million
1st Place: Ortho-Clinical Diagnostics & Karen Peterson Design - VITROS Technology Flipchart - Enabling Lab Productivity & Safety
2nd Place: Ortho-Clinical Diagnostics & Eleventh House, Inc. - Interactive Customer Training Program
3rd Place: Roche Diagnostics & Outside Source Design - Accu-Chek H-TRONplus Insulin Pump Global Interactive Product Demonstration
Interactive-Exhibit Kiosks Service Vendor
1st Place: Seidler Bernstein Inc. - SBI Video for Bayer HealthCare
Interactive-Exhibit Kiosks > $100 Million
1st Place: LifeScan Inc. & Publicis Dialog - 2004 AACC Booth Flash
2nd Place: Ethicon Products & LehmanMillet - Shaping Futures Kiosk
3rd Place: Ortho-Clinical Diagnostics & Media Matrix & K.F. Dunn & Associates - AABB Exhibit Presentations
Interactive-Website Service Vendor
1st Place: Goble & Associates - Goble & Associates website
Interactive-Website < $20 Million
1st Place: Spine-health.com & Goble & Associates - Spine-health.com
Interactive-Website $20-$100 Million
1st Place: Dade Behring Inc. & AD-TECH Communications Inc. - Platelet Perspectives Internet Site
2nd Place: Third Wave Molecular Diagnostics & Goble & Associates - Third Wave Technologies Website
Interactive-Website > $100 Million
1st Place: Roche Diagnostics & Fair Isaac - Global Website Portfolio Redesign & Optimazation
2nd Place: Essilor Lenses & LehmanMillet - Essilorlenses.com
Medical Product Design > $100 Million
1st Place: Roche Diagnostics & 5MetaCom - Accu-Chek Safe-t-Pro Plus
Packaging/Point of Purchase > $100 Million
1st Place: Ortho-Clinical Diagnostics, Inc. - VITROS-in-a-Box!
2nd Place: Boston Scientific Corporation & Seidler Bernstein Inc. - Boston Scientific Ballons Point of Purchase Display
Patient Marketing & Education < $20 Million
1st Place: Chattonooga Group, Inc & LehmanMillet - But for a Swallow
Patient Marketing & Education $20-$100 Million
1st Place: Quidel Corporation & Brook-Schwartz Design Studio - Strep A Virus Character & Plush toy
Patient Marketing & Education > $100 Million
1st Place: DePuy Orthopaedics & LehmanMillet - Young at Knee Patient Brochure
2nd Place: Ortho-Clinical Diagnostics & Element 27 Design - 2005 Blood Bank Calendar
3rd Place: LifeScan, Inc. & Anderson DDB San Francisco - A Simple Start Managing your diabetes around meals DVD
Product/Service Brand Creation < $20 Million
1st Place: Provalis Diagnostics & LehmanMillet - in2it A1C in-office analyzer
2nd Place: Affymetrix, Inc. & Ruder Finn Design - Affymetrix Product Support Literature Templates
3rd Place: Ambion - Diagnostics Signature - A Simple Solution
Honorable Mention: Fetal Care Center of Cincinnati & Observatory Group, Inc. - Fetal Care Center of Cincinnati
Product/Service Brand Creation $20-$100 Million
1st Place: International Technidyne Corporation & Seidler Bernstein Inc. - TruPoint Naming
2nd Place: ITC - ITC Middlesex County Heart Walk T-shirt
3rd Place: DakoCytomation & EPIC Brand Group - ERIDAN Brand Identity
Product/Service Brand Creation > $100 Million
1st Place: Ethicon Endo-Surgery & LehmanMillet - Contour Logo
2nd Place: Boston Scientific Corporation & Seidler Bernstein Inc. - Prolieve Naming
3rd Place: DePuy Orthopaedics & LehmanMillet - PolyAx Logo
Professional Relations $20-$100 Million
1st Place: ITC - The Anticoagulation Clinic Primer
2nd Place: ITC - Keeping Good Health in Range
Professional Relations > $100 Million
1st Place: Ortho-Clinical Diagnostics & Element 27 Design - Navigating the Perfect Storm VITROS Scientific Symposium
1st Place: Boston Scientific Corporation & Seidler Bernstein Inc. - Boston Scientific Taxus Hospital Public Relations Kit
2nd Place: Ortho-Clinical Diagnostics & Z Group - Lean In Laboratory Operations
3rd Place: Bayer HealthCare, Diagnostics Division - Innovation in the Real World - An International Symposium
Including IVD Integrated Campaign $20-$100 Million
1st Place: R2 Technology, Inc. & Jocoto Advertising, Inc. - Global R2 Branding Campaign
2nd Place: Pharmacia Diagnostics & Goble & Associates - ImmunoCAP Campaign
3rd Place: International Technidyne Corporation & Seidler Bernstein Inc. - ITC TruPoint Campaign
Including IVD Integrated Campaign > $100 Million
Honorable Mention: Roche Diagnostics & 5MetaCom - Roche Diagnostics Diabetes Care Hospital Best-in-Class Campaign
Honorable Mention: Beckman Coulter & EPIC Brand Group - Beckman Coulter's GenomeLab, ProteomeLab, CellLab carriers.
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