2012 DxMA Global Marketing Summit
State of the Industry and Prospects
The diagnostic landscape is changing…Broader healthcare companies are interested in diagnostics; the definition of a diagnostic is changing; or the scope of global marketing is shifting: geotargeting, localized marketing. The Diagnostic Marketing Association’s Annual Meeting will help you to answer these challenges and more…
Wednesday, April 25, 2012 - Thursday, April 26, 2012
Hyatt Regency O'Hare
Rosemont, IL
AGENDA:
Wednesday, April 25, 2012
7:30 - 9:00 AM Registration & Coffee
9:00 - 9:45 AM Introduction & President’s Remarks
9:15 - 10:15 AM The Value of an Integrated Solution for Diagnostics
Radiology, Pharma, Diagnostics - What is the Right Mix?
Ian Wright, Vice President, Strategic Innovation, Siemens Healthcare Diagnostics
10:15 - 11:00 AM Speed Networking
11:00 - 12:00 PM Companion Diagnostics and Stratified Medicines
The Economic Value Proposition of Relationships
Eddie Blair, Enterprise Analysis Corporation
12:00 - 1:00 PM Lunch
1:00 - 1:30 PM Medical Value of True Integrated Solutions
Ken Levy, Senior Director of Scientific and Medical Affairs, Roche Diagnostics
1:30 - 2:30 PM Value of Integrated Solutions – A Panel Discussion
Ian Wright, Eddie Blair & Ken Levy
2:30 - 3:00 PM Break
3:00 - 4:00 PM The Future of LDTs - Point/Counterpoint Discussion
Speaker TBD
4:00 - 4:45 PM Speed Networking
4:45 - 5:30 PM Building Your Personal Brand
Speaker TBD
6:30 - 9:00 PM Dx Creative Communications Awards Reception, Dinner & Ceremony
Thursday, April 26, 2011
7:30 - 8:30 AM Registration & Coffee
8:30 - 9:45 AM How to Reach an International Community | Marketing in Global Arenas
Speaker TBD
9:45 - 10:15 AM Break
10:15 - 11:00 AM Commercialization of Novel Markers
Craig Tuttle
11:00 - 12:00 PM Medical Value in Diagnostics
Ken Levy, Senior. Director of Scientific and Medical Affairs, Roche Diagnostics
12:00 - 12:30 PM Break
12:30 - 1:30 PM Building Reliable Brand Advocates
- Connecting the Dots with Adoption of Digital Mobile Marketing | Speaker from Google
- Geotargeting and Localized Marketing | Speaker from Google
- Social Media: It’s About Quality Connections Not Quantity | Speaker TBD
- Tracking Brand Reputations on the Social Web | Dave Beirut, Cramer, VP of Strategy
- Virtual Communities- Do You Want One or Need One? | Speaker TBD
1:30 PM Adjourn
REGISTER NOW
Registration Fees:
MEMBERS
Early Bird Full Registration $745 Prior to March 26, 2012
Full Registration $895 After March 26, 2012
NON-MEMBERS
Early Bird Full Registration $820 Prior to March 26, 2012
Full Registration $970 After March 26, 2012
Full Registration includes the Local Network Meeting on Tuesday, April 24 and the Dx Awards Reception, Dinner & Ceremony on Wednesday, April 25.
ONE DAY REGISTRATIONS
Wednesday, April 25,2012 $600
Thursday, April 26, 2012 $500
The the Dx Awards Reception, Dinner & Ceremony is included with the One Day Registration on Wednesday, April 25, 2012.
BRING A CO-WORKER
Bring a Co-Worker with you, and they will get 20% off registration. To take advantage of this discount, you will need to first register yourself and then register your co-workers at the “Bring a Co-Worker Special” rate. This discount is not in addition to member discounts.
REGISTER NOW
Location:
Hyatt Regency O'Hare
9300 Bryn Mawr Ave Rosemont, IL 60018
(847) 696-1234
Hotel Group Rate:
The DxMA has secured a special group rate for attendees of the Global Marketing Summit - $179 per night for a single and double occupancy room. For overnight guest room accommodations, please CLICK HERE to make reservations or contact the Hyatt Regency O'Hare directly by phone at 847.696.1234 . Be sure to mention that you are with the group DxMA in order to receive the contracted group rate.
Questions?
Email lmoore@dxma.org
Phone 800.278.7886 ext. 102
Cancellation Policy
Refunds for conference registration will be processed with the following schedule:
100% refund –Prior to March 23
50% refund – Prior to April 6
No refund – After April 6
