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About the DxMAA Message from Robert SpezialePresident of the DxMA
Welcome to the Diagnostic Marketing Association's website and to the unique educational offerings and marketing resources provided by the organization. It is with renewed excitement that we enter our 39th year, as the only organization focused exclusively on you - the diagnostics marketing professional. I wish to personally invite you to not only attend our exciting programs, but to become actively involved as a member of the DxMA. For it is through our members' interests that the organization has continued to evolve and meet the needs of its constituents over the years. Through this journey since the arly 1970’s we as an industry have seen dramatic changes in the scope and breadth of what can be referred to as diagnostics. Whether you are involved in Laboratory Diagnostics, Medical Devices, Diagnostic Imaging, Personalized Medicine, Theranostics, or a new biomarker application, the DxMA is the only organization that is committed to you and your growth as a professional regardless of your level in your respective organization. In our evolving healthcare industry, how would you define "diagnostics?" I suggest that rather than it being restrictive, it relates to any device or service that helps define and manage medical practice. I believe it ranges from small companies with innovative technologies to large firms who provide IVD products. And, it encompasses all related service organizations, such as those for marketing communications, marketing research and product development. We welcome your feedback and can continue to grow only with your help. So please, contact me if you have any suggestions for future development. I look forward to seeing you at one of our next events! Robert Speziale 2012 President, Diagnostic Marketing Association
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